Bay Sans – A visual identity inspired by the ocean
I developed a visual identity that aligns with its universe and inspirations. Its design, influenced by bays and aquatic movement, is reflected through fluid graphic elements that enhance the typography. The dynamic swashes of Bay Sans evoke the motion of waves, a feature I aimed to highlight through a clean and cohesive visual approach. The goal was to create a graphic environment that conveys the elegance and fluidity of the typeface while staying true to its essence.
Bay Sans – A visual identity inspired by the ocean
I developed a visual identity that aligns with its universe and inspirations. Its design, influenced by bays and aquatic movement, is reflected through fluid graphic elements that enhance the typography. The dynamic swashes of Bay Sans evoke the motion of waves, a feature I aimed to highlight through a clean and cohesive visual approach. The goal was to create a graphic environment that conveys the elegance and fluidity of the typeface while staying true to its essence.